Website developed for Roberts and Co Financial Planning of Penwortham, PrestonEasierThan Website Design believe that a website can look good, whilst remaining functional.
Many website design companies concentrate on aesthetics rather than usability. They often produce websites that look great, but:
For example, consider how many people in the UK have failing eyesight of one form or another. Quite a few, if the proliferation of Specsavers is anything to go by.
Now, think about how many websites you've seen that feature very small writing and / or badly contrasted backgrounds to text. They may be very pretty, but is it good business sense to make them unusable for some visitors?
The purpose of a website is to get your message across and to provide the visitor with enough clearly presented information to prompt an enquiry or further use of the site.
To ensure that happens, all EasierThan Website Design sites benefit from the following:
We don't use stock text copied and pasted from elsewhere on the internet. No matter what product or service you offer, we will interview you to create unique, good quality content for your website
This has two advantages. Firstly, Google and other search engines like rich, unique content and will reward your site with a better page ranking in search results.
Secondly, but no less important, your site will stand out to potential customers and reassure them of your suitability for their need.
SEO or Search Engine Optimisation is the act of getting your website recognised and well-ranked in Google and other search engines.
As above, our focus is on end results and we include the cost of getting your website found within our initial quoted price. After all, if you want a website to generate enquiries, people have to know that it exists.
Where the market you're in is highly competitive, we also offer ongoing SEO Services.
The EasierThan Website Design template has been tested to work on a wide range of platforms. Unlike many website designs, it displays equally well and can be navigated easily on PCs, Apple Macs, mobile phones, tablets, touch screens and even games consoles.
Rather than a fixed-width, it features a flexible layout which expands and contracts to fill whatever size screen the user has, meaning that it looks good at both high and low resolutions.
It has also been tested using a variety of different browsers, both modern and old, including: Microsoft Internet Explorer, Mozilla Firefox, Opera, Google Chrome, Safari and more.
All EasierThan Website Design websites feature customer friendly printing. Try it now by selecting "Print Preview" from your browser's menu to see the results.
Unlike many websites you'll have visited, we use a print style sheet which removes the banner, menus, footer and any unnecessary colour from print-outs, thus saving your customers money on printing and making your information clearer.
From a moral standpoint and in line with the Disability Discrimination Act, we aim to ensure all our websites are usable by visitors with disabilities.
If you're unsure as to what this means or why it is important, please take a look at our Accessible Web Design page for more information.
Where a website has more than a couple of pages and / or has multiple levels of pages that branch off like the chapters in a book, clear signposting to tell the customer where they are is very important.
As can be seen on this site, the EasierThan Website Design design template includes:
For a bigger example of all of this in action, visit www.sarahmyerscough.co.uk which has over 100 pages and up to three levels in some places.
The best example of additional software is Flash, an aptly named tool used by website developers that allows them to easily create flashy looking animated introduction screens, banners, menus and adverts.
EasierThan Website Design does not believe in building websites that may require your potential customers to download additional software in order for them to work. Doing this runs the risk of alienating and losing your customer at the outset.
The only place we would advise the use of Flash or Java plug-ins is for specific features such as videos and games.
Although they can look great, if you are considering getting a website done wholly in Flash, please note the following:
Note that even You Tube which provides hundreds of thousands of videos via Flash doesn't use it for its menus and other content.
Error pages appear if something goes wrong when a customer is accessing your site. The most common error and one which most people are familiar with is "Page Not Found (Error 404)". This is generally encountered when a customer types in a specific website address incorrectly or when Google (or any other search engine) indexes your site and then a page that they are linking to is moved or deleted.
A custom error page is one that is branded to look like your site and contains a user friendly message which directs the user back to your site. To view this website's custom 404 error visit: www.easierthan.co.uk/madeupname.htm.
When a site is hosted with us, we will include these at no extra cost. Where you would like us to host the site on your existing web-space, there may be a charge to liaise with your service provider.
If you are comparing us with another website design company we recommend that you print this page out and try some of the above with examples of their websites.
EasierThan Website Design offer Affordable Web Design with an emphasis on functionality, usability and most importantly, end results.
For a no-obligation quotation, please get in touch using one of the following:
Getting a good website is easier than you think...
Based in Cleveleys on the Fylde Coast in Lancashire, EasierThan Website Design are well placed to offer Website Design and support to companies, individuals and organisations in Blackpool, Preston, Lancaster and surrounding areas.
Blackburn, Carnforth, Cleveleys, Chorley, Carleton, Fleetwood, Freckleton, Fulwood, Garstang, Great Eccleston, Hambleton, Heysham, Kirkham, Knott End, Leyland, Longridge, Lytham, Morecambe, Poulton-le-Fylde, Pilling, Preesall, St Annes, Thornton, Wesham, Warton and beyond are all within easy reach.